Although coined only few years ago by O’Reilly Media, Web 2.0 is
quickly becoming vernacular in our culture, but many people do not
know what it really means. It name suggests that it’s an upgrade
from the original world wide web. As such, web 2.0 would signal the
next generation of the internet, truly an enormous thing. But what is
the real essence of web 2.0? This section is meant to provide a
broad overview of web 2.0, what it is, how it came about, and how
you can recognize it.
Web 2.0 is changing the entire focus of internet surfing. With web
2.0, you are no longer passively reading through pages and clicking
to other pages. Instead, you are contributing with each click,
modifying search engines with your own vocabulary, helping to
improve your own future online experience, and communicating with,
sharing with, and teaching others throughout the world. Web 2.0 is
still quite new, but it promises to be the next big generation in
internet communications.
The phrase “web 2.0” itself is a catch phrase with questionable
inherent meaning. O’Reilly Media, working with MediaLive
International, initially coined the phrase when naming a series of
internet conferences in 2004. Since then, the phrase web 2.0 has
been adopted by developers and marketers alike, but some people
question whether each use of the word adheres to the original
definition, or whether a rigid definition even exists. The expert Tim
O’Rielly has said, in effect, that web 2.0 includes all applications,
using the internet as a platform, that improve in quality and content
as more people use them. To put it more glibly, web 2.0 is “the
intelligent web,” where the internet and the collective intelligence
combine.

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